Introduction: Getting Geared

Introduction:

Part of the college experience here at Arizona State is representing your school by blending into the sea of maroon and gold. Everywhere you go on campus and in the entire city of Tempe, you will more than likely catch someone showing fanaticism for our school. It is inevitable, and a trend that will never fade.

ASU rivalry football game at University of Arizona

School pride is rooted to something simple but specific, donning colors, logos and jersey numbers. As ridiculous as it sounds, you’re doing this right if your go-to outfit in the morning is a school t-shirt regardless of whether you wore maroon or gold the day before. Teachers and professors tend to go for the maroon and gold collared shirts to stay professional but still represent the university. In addition, it is a school tradition to wear gold in specific on Fridays to show the Sun Devil spirit and pride. By now it should be clear; it is rather difficult to isolate yourself from this custom.

The availability of such apparel is not hard to find, especially for such a large and popular university as ASU. Four of the most well-known places to stop by and shop for that sporting event or Maroon and Gold spirit are the on-campus Sun Devil Store, the College Store, Campus Corner, and the Student Book Center. Since demand for collegiate products are unlikely to ever decrease, these stores are visited often. They are all within walking distance of the heart of the Tempe Campus. It really all narrows down to where the customer would rather travel to and which shop they have heard of. Believe it or not, many students are unaware of their options when it comes to stocking up on school affiliated clothing. They might visit the most well-known shop once or twice but that doesn't mean the most popular business provides the greatest deals.

Campus Corner on College Avenue

Some items may or may not be more expensive than the others but that is all part of the effect of quality, affordability and variety. These elements are also the core of the businesses’ competition against one another. In order for us consumers to get the most for our money we will evaluate the locations and their overall rating as an option for getting geared up as a Sun Devil. I hope to establish a clear difference in the atmosphere in all four of these locations and help others find their ideal shop that will provide according to their standards and expectations.

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